Ito! is a UK registered company providing web-based mapping, movies and data management services for the transport professional and for the transport user. Our services are based on an advanced multi-modal model of the UK’s transport system, including both roads and public transport, visualised using state of the art special effects techniques.

Ito! was founded by Peter Miller and Hal Bertram. Peter has 10 years experience in the transport technology sector, pioneering the development of real-time bus information and management systems in the UK. Peter has been closely involved in setting both UK and CEN (European) transport standards. Hal has more than 10 years experience developing special effects software for the film industry. Hal and Peter previously worked together as part of an Academy Award-wining team developing innovative film special effects technology.

Ito! has a small team of developers based in the UK and around the world.